LONDON, ENGLAND - MARCH 12: Bruce Dickinson of Iron Maiden launches a new beer named 'Trooper', brewed by Robinsons family brewer in Stockport , at National Army Museum on March 12, 2013 in London, England. (Photo by Ben Pruchnie/Getty Images)

Iron Maiden has your drink yet again.

The metal veterans have released a new beer, Hallowed, to follow its successful Trooper Ale, Trooper 666 and the Red ‘n’ Black Porter. The band has released a video about the making of the Belgian-styled Hallowed with Robinsons brewery in England, in which frontman Bruce Dickinson notes that, “It’s got that lovely, peppery sort of like nose to it. It’s got a lovely peppery, but soft. It’s much softer…What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian Beers…it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”

In addition to the yeast Hallowed also features Noble hops and Crystal Rye, the latter of which gives the drink a blood-red coloring, and has a six percent ABV. Its label features Iron Maiden mascot Eddie in a monk’s robe as anode to Belgium’s Trappist monastic brewing heritage.

Hallowed is available in a limited edition and can be purchased at


Gary Graff is an award-winning music journalist who not only covers music but has written books on Bob Seger, Neil Young and Bruce Springsteen.

Erica Banas is a rock/classic rock news blogger who's well-versed in etiquette and extraordinarily nice. #TransRightsAreHumanRights

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