Nathan’s Famous adds Plant-Based Hotdogs to Menu

Nathan's Famous is going meatless at establishments across Nathan's Famous locations, including the iconic Coney Island flagship location.

The chain announced a partnership with plant-based company Meatless Farms. The plant-based hotdogs will still use the 100+ year old secret spice recipe, but are made with a pea protein.

The partnership brings to market Nathan’s 100+ year old secret recipe, a favorite of consumers all over the world, crafted with clean and simple plant-based ingredients.

The Nathan’s Famous Plant-Based Hot Dog by Meatless Farm are available on the Nathan’s online retail portal on Shopify and feature 6 plant-based hot dogs, 6 buns and a bottle of Nathan’s Famous deli mustard for $44.99. Additionally, the plant-based hotdogs can now be found at chains in the tri-state area and Florida.

"As plant-based menu items continue to grow in popularity, we are excited to launch the first ever gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian, and vegan customers, but all who enjoy a healthier diet,” states James Walker, Senior Vice President, Restaurants. “We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle. We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.”

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