I’m Kristen Herrmann, BEN FM’s Program Director and weekday morning host. As I’ve mentioned many times on the air, I am a proud member of TruMark Financial Credit Union. I’ve had only great experiences there, and now they’ve become a part of my professional life too. At BEN FM our on-air studio is now officially the “95.7 BEN FM TruMark Financial Credit Union Studio”. It’s a great partnership. The way it happened is sort of kismet too. One morning I was in the studio, and I was approached about a possible opportunity to work with a financial institution called TruMark Financial Credit Union. I did a double-take. Not only am I familiar with them, I LOVE them, AND they saved our house last summer. I’ll explain.
I first learned about TruMark Financial Credit Union back in 2018 when we were looking for a Home Equity Line of Credit (or as they call it in the biz, a HELoC). At the time, my husband and I banked with another bank (a terrible bank) and had always banked there. I don’t know why we continued to bank there. Our checks, direct deposit accounts, E-Z Pass, and so many other little things were tied to them. Laziness, really. Switching banks just seemed like a hassle. In hindsight, the actual hassle was banking there. It was awful. They seemed to make the even smallest requests a huge ordeal, and the hard stuff even harder. We knew this (and we even said this out loud many times to each other), but for some reason, we kept banking there. I think we just assumed that hating your bank was normal and that everyone hated their bank. That is, until we walked into a TruMark Financial Credit Union branch for the first time.
My husband and I wanted to renovate our old house and needed a home equity loan. Our real estate agent suggested TruMark Financial Credit Union for the loan, and that was that. The Home Equity Line of Credit process was easy. Uneventful really, but something really stood out. The way we were treated. The people at TruMark Financial Credit Union were so nice. So friendly. They don’t act as if your deposit or transaction (or whatever) is a chore or something to get through. They really take the time with you. We had actual conversations. About banking, sure, but other stuff too. The last time we were in the branch we were talking about the new Taylor Swift album. They’re real people, and they act like it. It’s refreshing. Truly. And that experience was so different from what we were used to.
It’s consistent too. We’ve since been to multiple TruMark Financial branches and talked to many people both in person and over the phone. The experience is the same. We meet real people, who actually care. This again, is so unlike our old bank. And I’ve thought a lot about why the two financial institutions are so different. I think it’s that the people at TruMark Financial not only want to help but are able to. The members are owners and aren’t answering to stockholders. They listen and are able to make exceptions. It’s not all these hard and fast rules coming down from a corporate office without any flexibility. Life doesn’t work that way. Not every transaction, member, or situation is the same, and at TruMark Financial Credit Union, they get this.
In our experience, in every situation, the people at TruMark Financial have made the extra effort to help solve problems and do whatever it takes to make everyone happy. In situations where my old bank would have charged us a fee or given us a hard time about something (or more often than not… just said no, with no explanation), these are the situations where TruMark Financial shines. The best example of this happened last summer. A branch manager at TruMark Financial made a HUGE effort to help us. Her name is Daria, and I will never forget her. I was having a really terrible day. It was a situation where she could have told me, “Sorry, I can’t help”. Instead, she helped when she didn’t have to, and that makes all the difference.
My husband and I had the HELoC with TruMark Financial and used a checking account there off and on, but for the most part, we still had everything else tied to our old bank. Then, in the summer of 2022 when we were settling on our new house, we got into a bit of a situation. We’d withdrawn $30,000 from our TruMark Financial checking account as an Official Check and deposited it in our other bank’s account so that we could withdraw one lump sum as our down payment. I’d dropped the check off in person at my old bank, and the person there assured me that the check would clear a day ahead of settlement day. I kept an eye on the account each day, but settlement day came, and the money still hadn’t cleared.