Celebrity-Owned Companies Shine on the TIME100 Most Influential Companies 2025 List

If you think celebrities are just about red carpets and movie premieres, think again! The 2025 TIME100 Most Influential Companies list is packed with star power, spotlighting how some of the world’s biggest names are also shaping the future of business. This year, brands owned or led by celebrities like Ryan Reynolds and Kim Kardashian are not just making headlines—they’re making history.

Ryan Reynolds, best known as the wisecracking Deadpool, is rewriting the script for celebrity entrepreneurs with his company Maximum Effort. More than just a production and marketing firm, Maximum Effort is a viral content machine, known for its playful “fastvertising” and quick-turn ads. Reynolds has invested in and promoted brands like Aviation Gin, Mint Mobile, and even the Welsh soccer team Wrexham AFC. His hands-on approach and knack for storytelling have helped these brands skyrocket in value—Aviation Gin was sold to Diageo for $610 million, and Mint Mobile was acquired by T-Mobile for $1.35 billion. Reynolds’ strategy? Respect the audience’s intelligence and have fun while doing it.

Another standout on the TIME100 Most Influential Companies 2025 list is Skims, the shapewear and apparel brand co-founded by Kim Kardashian. Skims has become a cultural phenomenon, praised for its inclusive sizing, innovative designs, and bold marketing.

What sets these celebrity-owned companies apart is their ability to blend star power with genuine innovation and business acumen. Whether it’s Reynolds’ viral marketing or Kardashian’s focus on inclusivity, these brands are more than just celebrity endorsements—they’re changing how we think about business, branding, and influence.

To see the full list and learn more about the companies making waves in 2025, check out the official TIME100 Most Influential Companies list.