Jack Daniels & Coke Team Up for Ready to Drink Cocktail
The classic Jack and Coke is getting canned.
Jack Daniel’s distiller, Brown Foreman Corporation, and The Coca-Cola Company announced a global partnership which will include a ready to drink canned Jack and Coke cocktail.
Jack Daniel’s & Coca‑Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca‑Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation, the largest American-owned spirit and wine company. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca‑Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”
This isn’t the first alcoholic drink in the Coca-Cola Company’s portfolio. They also have Topo Chico Hard Seltzers, and just launched earlier this month their line of Simply Spiked Lemonades.
No date has been set for a launch in the United States.
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