Lay’s® will have shoppers doing a double take as they saunter down the chip aisle this summer with a brand-new, innovative twist on the classic potato chip. Is it Doritos® Cool Ranch®? Is it Funyuns®? No, it’s a new duo of Lay’s flavor mashups guaranteed to bring a smile and an unforgettable flavor. For the first time ever, Lay’s, the leader of flavor innovation, is bringing these two iconic snacks from PepsiCo’s Frito-Lay division to life as Lay’s potato chips.
Known as the Lay’s “Flavor Swap®” lineup, the two new flavor combinations are sure to bring joy to every generation:
- LAY’S DORITOS COOL RANCH: Ever wondered what Doritos Cool Ranch flavor would taste like on Lay’s chips? Saddle up, because Lay’s put this beloved Doritos flavor on its iconic potato chips.
- LAY’S WAVY FUNYUNS Onion: Who said you needed rings to have fun? Get the flavor of Funyuns rings now on Lay’s Wavy potato chips.
“From local cuisine to restaurant favorites to fan-submitted flavor ideas, Lay’s has drawn inspiration from so many different places over the years to bring our fans joy through new and exciting flavor experiences,” said Melissa Miranda, senior director of marketing, Frito-Lay North America. “This time, we’ve partnered with two beloved Frito-Lay brands to give our fans an innovative, one-of-a-kind flavor experience like no other chip brand can do. We can’t wait for people to try these new Lay’s Flavor Swap flavors for themselves.”
The two new Lay’s Flavor Swap offerings will be available at grocery retailers nationwide for a limited time starting this month for $3.79 (7.5 oz, 7.75 oz.) and $1.99 (2.625 oz.). Both flavors are available while supplies last.