The Reese’s brand is quite literally finding ways for everyone to enjoy that same sought-after taste only achieved with a true and unmatched Reese’s chocolate and peanut butter combination. From Big Cups with Pretzels, THiNS, Zero Sugar, Reese’s Crunchers, Dark, Mini Cups, Dark PB Cups, Mini Cups, Crispy Crunchy Bar, Nutrageous Bar, Outrageous Bar… the brand is officially inviting organic eaters to join the party. Organic Reese’s cups are available nationwide.

“We’re continuing to expand our product line so there is a Reese’s cup for nearly everyone,” said Eric Newton, Brand Manager Reese’s Organic. “When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren’t settling until everyone can enjoy a Reese’s product.”

This is one giant step for both organic eaters and Reese’s lovers, as the Reese’s brand becomes the first mass chocolate brand to offer an organic option.

New Organic Reese’s Peanut Butter Cups in dark and milk chocolate will be available nationwide beginning February 2021 in a 1.4 oz pack (SRP: $1.99). Organic Reese’s Peanut Butter Cups are certified USDA Organic, Non-GMO Project Verified, and Rainforest Alliance Certified.

Also available in a new organic offering for our fellow chocolate-lovers is Organic Hershey’s milk chocolate and special dark chocolate bars in a 1.55 oz pack (SRP: $1.99) also coming to shelves this month.

To learn more about Organic Reese’s Peanut Butter Cups, visit here.