Kraft is putting some pink power into its macaroni & cheese.

Candy Kraft Mac & Cheese is made with the same cheesy Kraft Mac & Cheese, but includes a candy flavor packet to turn the mac & cheese bright pink and add hints of sweet candy flavor according to a press release.

To celebrate Kraft Heinz Company is giving away 1,000 packages of Candy Kraft Mac & Cheese.

Fans can enter* for a chance to win a Valentine’s Day package online, free of charge starting today (Jan 27) until February 8. Winners will receive their packages by February 14.

*NO PURCHASE NECESSARY TO ENTER OR WIN. Begins at 8:00 AM CT on 1/27/2021 and ends at 12:00 PM CT on 2/8/2021. Open to legal residents of the 50 U.S & D.C. (excluding AK & HI), 18 years of age and older or who have reached the age of majority in his or her state of residence. Enter online at PRIZE/VALUE: (1,000) Winners: will each receive a Valentine’s Day Package, that includes one (1) Kraft Valentine’s Candy Mac and Cheese. ARV: $2.50. Total ARV of all Prizes: $2,500.00. Void where prohibited. See Official Rules at for complete details. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601.