Mattel has found a creative way to honor essential workers fighting and working during the coronavirus pandemic. According to People, they are teaming up with Fisher-Price to create a special edition line of collectible action figures and their Little People brand. “The toys will celebrate the everyday heroes who are working endlessly to keep their communities up and running during these uncertain times.”
The #ThankYouHeroes assortment will include 16 different action figures, including doctors, nurses, EMTs, and delivery drivers. The five-character Little People set will have a doctor, nurse, EMT, delivery driver and grocery store worker.
Chuck Scothon, senior vice president of Fisher-Price, explains, “#ThankYouHeroes is designed to immortalize and honor healthcare and everyday heroes, and to drive additional donations to support first responders. Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”
All the proceeds from the line will go to #FirstRespondersFirst, which is an initiative created to support first responder healthcare workers. #ThankYouHeroes will be available for pre-order now through May 31 on the Mattel website. They will retail for $20 each. They are expected to ship by December 31.