The question of how best to sell a photo frame has long plagued store owners.

Should they be filled with smiling stock photos? Intriguing black and white snaps from a different time? Perhaps simply left empty?

Well, wonder no more. A charity shop in the UK has come up with this definitive solution:

Someone who works there, has put Jeff Goldblum in every single photo frame ????

Doesn’t Jeff Goldblum just instantly make everything better?

People on Twitter certainly seemed to think so…

Some reactions include:

“If that doesn’t sell those frames I don’t know what will ???? ????”

&

“On impulse I purchased 37 of them.”

There can never be enough Goldblum.

Never. Enough.